Martin Gittins logotype

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PROFILE

Martin Gittins is a design leader and strategic design practitioner with over 20 years experience of interaction design, UX and UI design.

Clients include:

BBC | British Red Cross | Cabinet Office | CIBSE | Citroën | College of Policing | Engie | Food Standards Agency | Hunters | IDG | KLM | Marks & Clerk | NHS | Seat | Yorkshire Water

More about Martin

Design Leadership Approach

Culture of shared learning

"I aim to build a studio culture of shared learning and experimentation, where all members share insight, inspiration and knowledge, internally and externally. A range of activities help nurture a creative environment and provide continuous development. Teams are encouraged to share outputs, document processes and publish findings."

Design is a team sport

"Designers need to engage with the environment and people around them. I look for opportunities to collaborate and exchange ideas both within the design team and across disciplines. I passionately believe that design is not an elitist activity — designers may facilitate the process but everyone should be empowered to find the solution and define the outcome."

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CASE STUDIES

 
Electricity pylons

ENGIE HOME ENERGY

ENERGY FOR THE PEOPLE

A better way of winning new customers.

Read Engie case study

Waterfall in Yorkshire

YORKSHIRE WATER

EVERYTHING FLOWS

Defining the role of digital for a great Yorkshire brand

Read Yorkshire Water case study

Close up of an eye

MOORFIELDS EYE HOSPITAL

Clear-sighted, patient-centric

Transforming Moorfields website by staying laser-focused on patient needs

Case study coming soon

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EXPERIENCE DESIGN

 

2.6_ OFFICE OF GOVERNMENT PROPERTY

Redesigned service for government department

View details of work for OGP.

OGP website on laptop screen
 

2.5_ MOORFIELDS EYE HOSPITAL

Website redesign for leading eye specialist healthcare group.

View details of work for Moorfields Eye Hospital.

Moorfields website on laptop screen
 

2.4_ YORKSHIRE WATER

Service design and website design for one of the largest water utility companies in UK.

View details of work for Yorkshire Water.

Yorkshire Water website on desktop screen
 

2.3_ LHASA DESIGN SYSTEM

Creating a design system for leading knowledge sharing experts in the life sciences industry.

View details of Lhasa Design System work.

Lhasa M7 product on laptop screen
 

2.2_ ENGIE HOME ENERGY

Redesign of Customer Aquisition portal for domestic energy supplier.

View details of Engie Home Energy work.

Engie home energy site on desktop screen
 

2.1_ MARKS & CLERK

Web site redesign for leading intellectual property experts

More about Marks & Clerk project.

Marks&Clerk site on iPad

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DIGITAL DESIGN

 

3.3_ HEX_GEN

Generative icon system.

A system for generating icons on a hexagonal grid. Generated icons can be downloaded as SVG files.

Try it out.

hexagonal geometric shapes
 

3.2_ SUPREMASTIJL

Taking generative artwork based on Mondrian's Victory Boogie Woogie into new dimensions.

More about Supremastijl

Supremastijl rendering
 

3.1_ ILLUSTRATION

A selection of digital illustration work.

View on Behance

geometric illustration of two dancers

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WRITING

 

4.1_ RECENT ARTICLES