Martin Gittins logotype

2.3_

ENGIE HOME ENERGY

 

Work completed while working at Engie.

View full Engie case study

  • UX design
  • UI design
  • Front end development
  • Analytics
  • Information architecture
  • CX design

Redesigning the Customer sign-up journey

At Engie I was part of an agile team to redesign, rebuild and relaunch the Customer Acquisition Portal (CAP): to make it compliant, reliable, and a better experience.

The redesign made the process to sign-up for Engie’s home energy product more customer-centred. It was not about how quickly the sign-up process could be completed - it was more important that we were gaining the right customers the right way.

The revised customer journey added a few more steps but the benefits were evident - users were better informed about what they were signing up for, got more accurate estimates of future bills, and the process was compliant with regulatory requirements.

To achieve this required a close working relationship between designer, developer and product owner, to understand the inter-relationship between design, technical and operational choices.

Engie home energy home page on laptop

`The revised customer journey supported a number of different customer types.

The redesigned screens provided context sensitive help and information.

Customer portal log-in screen on mobile, desktop and tablet

The customer portal was also overhauled